AERIAL Cutlery Manufacturing CO., Marinette, Wisconsin, USA
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AERIAL CUTLERY - A HISTORY
Shortly after the turn of the century, an industrious salesman named Fred Jaeger began a career that would grow into a very successful family business -- one that continues to this day, A "drummers" compact sample case and an almost magical sales talk marked the inception of Aerial Cutlery Manufacturing Company. That company was to become a major factor in the production of knives for the next four decades and its knives are today considered among the better collectibles.
While working as a paper mill employee, Jaeger began selling cutlery products to fellow employees. His sales success motivated him to quit his job and take to the road with his cutlery satchel containing knives, razors, scissors, and barber supplies. His "territory" was wherever he recognized sales potentials and his travels took him into the back-country mines, mills, and lumber camps. His background as a "mill hand" offered Jaeger something in common with plant guards and managers so that he was often able to get onto a plant's grounds while other salesmen would be left outside the gates. His reputation as an honest and reliable supplier grew as did his fame for good salesmanship.
Jaeger used his ingenuity and hard work so successfully, in fact, that the cutlery manufacturer in Morris, Illinois was unable to fill the demand created by his sales efforts. In order to be able to supply the increased demand, the Morris plant was purchased by another enterprising individual- J. D. Phillips.
Super salesman, ''Fritz'' Jaeger's business continued to grow. It grew so much that, in 1910, Fred Jaeger was joined by his brothers, Chris and Richard, and by Thomas Madden in forming a company to buy out Phillips. The purchased company was re-organized in Duluth, Minnesota and was given the new name - Aerial Cutlery Manufacturing Company.
Perhaps the name was unusual but it had a great deal of significance for the new owners. The Aerial Bridge, located in Duluth, was the first suspension bridge of its kind in the United States. In addition to sharing its name with the new company, the bridge became the company trademark because it was a symbol of stamina, hard work, sacrifice, and determination against all odds.
The name ''Aerial'' would remain even though, in 1912, it was shortened to Aerial Cutlery Company. The name change was current with a major move of the company's manufacturing facilities to Marinette, Wisconsin. According to Jaeger family accounts, the factory was moved "lock, stock, and barrel". Equipment and tools, whether large or small, was, loaded on a train load of flat cars for the journey from Duluth to Marinette. Seventy yeas later, in 1982, some of that original factory equipment was still in use at Olsen Knife Company.
In addition to the name Aerial being consistent through the years, another name has been consistently associated with the company's management and leadership. That name is Fred Jaeger. It was Fred ''Fritz'' Jaeger Sr. whose sales success provided the impetus for starting the company in 1909. Fred Jaeger Jr. assumed command of the company in 1966. He has since been joined by two other ''Fritz'' Jaegers - III and IV. But, let's go back to knives and to the approximate 40 year era during which Aerial was once of the major factor in the U. S. knife industry.
During the early part of this century one of the popular types of pocket knives were those that featured pictures within transparent handles. Most collectors have seen these knives and several collections are based upon these unusual pieces. Picture knives or transparent handled knives were made by several companies including Canton Cutlery Co., Morris Cutlery Co., Novelty Cutlery Co., Lackawanna Cutlery, Golden Rule, and Aerial Cutlery Co. Of these companies, Aerial was undoubtedly the most prominent and certainly the one with the longest history.
As evidenced by some of the photographs included here, picture knives by Aerial covered an extensive range of subjects. And, they came in practically all sizes and patterns from small pen knives to folding hunters and on to sheath knives. Among the more popular picture knives were those with natural
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"HEIGHT OF PERFECTION" 108-116 HOSMER STREET
AND MARINETTE, WISCONSIN
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